kelley qu
In the world of shaving sponsors, the Yankees are already spoken for. But the fans are free agents.
On Yankees Opening Day 2025, we set up a pop-up Beardber Shop at Stan’s Sports Bar outside Yankee Stadium to shape up the real faces of the franchise in the most diehard way possible: with pinstripes.
We even designed the promo posters in the style of classic Barber style menus so fans could choose their shape ups.
C R E A T I V E T E A M
DIRECTOR: Talia Mayden
CD: Alyssa Fishman
SENIOR CW: Pat Burke
AD: Kelley Qu, Elissa Debruyn
CW: Michelle Sylvest, Joey Chiarulli