This is the story of crunch cravers. This is for the flavor fanatics. This is for the ones who don’t do half-measures, the ones who eat the whole bag. This is about bringing snacking to life by going bigger and bolder than ever before. Harvest Snaps Crunchy Loops take lentils to another level by making it their #1 ingredient. With a taste and texture that’s this satisfying, it can’t help but take the visuals into totally out-there fun territory too. Bold colors, bright lighting, crisp edges. Go all-out in crunch. Go all out in flavor. Matter of fact, go all out in every way and throw flavor for a loop.
PAID MEDIA
To boost brand awareness, I designed and animated paid media ads for the campaign. We did a giveaway with Beachlife festival to generate UGC and created product-forward shoppable paid ads with punchy graphics and a fun, bold tone.
C R E A T I V E T E A M
CD: Lexi Lanzi
AD: Kelley Qu
CW: Mike Ennen