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New Kicks on the Block

The redesigned Nissan Kicks is cool. There’s a sneaker tread texture on the lower body of the car. There’s bold colorways. There’s Bose speakers installed directly in the headrests.

 So we partnered with legendary music video director Dave Meyers to create a campaign centered around music to reintroduce the Kicks to the world.









“MASHUP”


Our custom mashup of OutKast’s “I Like the Way You Move” and Carole King’s “I Feel the Earth Move”–remixed by DJ Earworm highlights Kicks’ Bose Audio system.
                             

I LIKE THE WAY YOU MOVE.  I FEEL THE EARTH MOVE. I LIKE THE WAY YOU MOVE. I FEEL THE EARTH MOVE. 

                                      
                                                 


DISS TRACK



We tapped into diss track culture by partnering with rapper Kenny Mason to show off why the Kicks is the best compact SUV in the game (sorry, Hyundai), and won a Shorty Award for it.




THE ROAD TO REINVENTION


BLK ODYSSEY talks how he’s constantly reinventing himself as an artist, similar to how the Kicks has been reimagined. 
 


SOCIAL


   

                                                                                                  

“THE SWITCH UP”


celebrates the debut of All-Wheel Drive with
a little help from Paco Versailles and Wilson Pickett.









BIG TIME KICKS





We teamed up with Raiche to capture her live reaction to hearing her song, “Hearts at War” play on the radio for the very first time.



               


DRIVE FOR REINVENTION



We partnered with creative director Alani Noelle to show how her vibrant personal style embodies the bold spirit of the Kicks.









STILL PHOTOGRAPHY



C R E A T I V E  T E A M

DIRECTOR: Dave Meyers & Mia Barnes
ECD: Mike Blanch & Barney Goldberg
GCD: Bas Coweison
ACD ART: Victoria Lyons
ACD COPY: Briatni West
AD: Kelley Qu
CW: Lauren Pfeifer
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