Life is a
constant act
of reinvention.
Whether you’re starting a new adventure in a new city, changing your look, trying a new hobby, or inventing a whole new persona, we’re always reinventing ourselves.
Just like Nissan did with the all-new KICKS. With its dramatic new look, a stacked lineup of new technologies, and an even more powerful performance, this is the debut of KICKS’ brand new era.
“MASHUP”
Our custom mashup of OutKast’s “I Like the Way You Move” and Carole King’s “I Feel the Earth Move”–remixed by DJ Earworm, creator of the viral “United States of Pop” series–highlights Kicks’ Bose Personal Plus Audio system.
I LIKE THE WAY YOU MOVE. I FEEL THE EARTH MOVE.
DISS TRACK
We tapped into diss track culture by partnering with rapper Kenny Mason to show off why the Kicks is the best compact SUV in the game (sorry, Hyundai).
SOCIAL
“The Switch Up”
celebrates the debut of
Intelligent All-Wheel Drive,
showing off its capabilities and puts the
thrill of control back in the driver’s seat.
BIG TIME KICKS
We teamed up with the artist Raiche to capture her live reaction to hearing her song, “Hearts at War” play on the radio for the very first time.
DRIVE FOR REINVENTION
We partnered with creative director Alani Noelle to show how her vibrant personal style emobdies the bold spirit and design of the Kicks.
STILL PHOTOGRAPHY
C R E A T I V E T E A M
DIRECTOR: Dave Meyers & Mia Barnes
ECD: Mike Blanch & Barney Goldberg
GCD: Bas Coweison
ACD ART: Victoria Lyons
ACD COPY: Briatni West
AD: Kelley Qu
CW: Lauren Pfeifer
ECD: Mike Blanch & Barney Goldberg
GCD: Bas Coweison
ACD ART: Victoria Lyons
ACD COPY: Briatni West
AD: Kelley Qu
CW: Lauren Pfeifer